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This Privacy Policy was last updated on Oct 4th, 2023.

This privacy policy (“Privacy Policy”) describes how Wolf 21 (DBA SSI INC) (“Company” or “Wolf 21” or “us” or “we” or “our”) collects, stores, and uses personal information about you when you visit our website (the “Site”), purchase our products or use services supplied by or on behalf of us (collectively, “Services”). In this Privacy Policy, “you” means any person who visits our Site, uses our Services, calls us on the phone, or visits our U.S. stores. This Privacy Policy is provided to explain how information, including personal information, is collected, stored, used, and disclosed. 

All updates to this Privacy Policy are published at the top of this page, with a time-date reference for your convenience. Wolf 21 reserves the right in its sole discretion to amend this Privacy Policy at any time, and you should regularly check this Privacy Policy for any amendments. This Privacy Policy applies to any of our other websites that post this Privacy Policy. This Privacy Policy does not apply to websites that post different privacy policies or statements. 


By accessing, browsing, or otherwise using the Site or our Services, you expressly agree to our collection, storage, use, and disclosure of your information, including personal information, as described in this Privacy Policy and the Terms of Service. Please read this Privacy Policy and the Terms of Service carefully to understand our practices and your options. By accessing our Site or using our Services, you confirm that you have read and accepted the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, you must not use our Services or our Site.


Our Services are not intended for children. You must be at least eighteen (18) years of age to use the Site and/or Services related to the Site. If we learn or have reason to suspect that a user is under age eighteen (18), we will promptly delete any personal information in that user’s account.

What is Personal Information?

For the purposes of this Privacy Policy, personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could be linked, directly, or indirectly, with a particular individual or household. Personal information does not include publicly available information.

Categories of Information We Collect

Wolf 21 collects the information you give us when you contact us, access the Site, opt-in to receive alerts or other information from us via email, text, or instant message, or use our Services. We collect your personal information for the purposes described in this Privacy Policy. Examples include: Identifiers and contact information, such as your name, address, phone number, email address, or social media IDs; Purchase or other commercial information, such as the items you purchase, shipping address, and contact information (such as for receipts or order updates); Payment information, such as your payment method and payment information (such as debit or credit card number and information), and billing address; Preference information, such as your contact and marketing preferences, and brand and merchandise interests; Profile and account information, which may include Contact, Purchase, and Preference information as well as your account password, items in your online shopping cart or saved for future purchase, product review information, gift card information, address book entries, and other information about your profile or account; Communications and interactions, which may include email messages, chat sessions, text messages, and phone calls that we exchange with you; Demographic information, which may include age or birthdate, gender, ZIP code, and other information about you; Call recordings, including information about your call and that you share when you call us on the phone; Location or geolocation information of your device that you use to access our Site, if your device settings allow us to collect location information; Device and browsing information and other Internet activity information, including information about your phone, tablet, computer, or device, and online browsing activity (collectively, “automatically collected information”). Automatically collected information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. Automatically collected information also may include information about when and how you access and use our Site, such as the date and time of your visit or use, the websites you visit before coming and after leaving our Site, how you navigate and what you search for using our Site, the Site pages and items you view using our Site, and the items you purchase; and Inferences about any of the information above that may relate to your preferences, or other matters. We may collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends and to learn more about the demographics of our users. 

SMS abandoned cart disclosure: 

Privacy policies must explicitly state how information is captured by the website to determine when a customer’s cart has been abandoned (e.g., website cookies, plugins, etc). If you are using SMS in an abandoned cart, include a disclosure about this in your privacy policy. 

Third-party data sharing: 

If your privacy policy mentions data sharing or selling to nonaffiliated third parties, there is a concern that customer data will be shared with third parties for marketing purposes. Here, third parties do not include subsidiaries and affiliates (i.e., companies under common control, as well as service providers who provide services on behalf of the customer). Express consent is required for SMS; therefore, sharing data is prohibited. Privacy policies must specify that this data sharing excludes SMS opt-in data and consent. Privacy policies can be updated (or draft versions provided) where the practice of sharing personal data to third parties is expressly omitted from the short code program. 

Location tracking and location-based services: If your privacy policy mentions location tracking or location-based services, it must fully describe how that data is collected and for what purpose.

How We Collect Information 

We collect information on our Site and during calls with you. We also obtain information from you and from third parties. For example, we collect and obtain information: You provide, such as when you make a purchase, interact with a salesperson, visit or contact us, register for an online account, participate in a contest or sweepstakes, respond to a survey, engage in a promotional activity, apply for employment, or sign up for emails or marketing; From Wi-Fi and mobile devices, such as information about your device when you use our Site or Services; From third parties, such as service providers that we use, analytics companies, advertising networks and cooperatives, demographic companies, third parties that provide us with information about you and the different devices you use online, and other third parties that we choose to collaborate or work with; From social media platforms and networks that you use in connection with our Site or mobile application, or that share or allow you to share information with us, such as Facebook, Twitter, Pinterest, and Instagram. For example, if you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our Site (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media), we will collect the information that you share with us, or that those social media platforms or networks share with us. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use; Using cookies and automatic collection methods. For example, we and third parties we work with may collect information from the computer, tablet, phone, or other device that you use to access our Site or use our Services, or that you use to open an email or click on an advertisement from us. Methods we use include: cookies (which may be session-based or persistent, and are typically small data files that are stored on your hard drive or in connection with your Internet browser); web beacons or tags (small images embedded into websites or emails that send information about your computer, tablet, phone, or other device when you visit our website, use or mobile application, or open an email we send to you); website and mobile application log files (which we tend to create automatically in connection with access to and use of our website and mobile application); Flash cookies or Local Stored Objects (which may be placed using Adobe Flash software—learn more about privacy and storage settings for Flash cookies here); and other technologies (which may be similar to or different than the methods noted above). Cookies are used to help us understand your preferences for future visits based on previous or current Site activity. We also use cookies to compile aggregate data about Site traffic and Site interaction so that we can offer better Site experiences, tools, and Services in the future. You can choose to have your computer warn you each time a cookie is being sent. Your browser can also be set to block cookies, but some features of the Site or our Services may not work. You can make these changes in your browser settings. Because each browser is a little different, look at your browser’s “Help Menu” to learn the correct way to modify your cookies settings. 

How We Use Information 

We use the information that we collect to conduct our business and to provide you with the best possible products, services, and experiences. We also may combine any or all of the information that we collect or obtain. Examples of how we use information include: To provide you with products and services, such as to: fulfill your orders and process your payments; process, maintain and service your account(s); and to provide you with products and services that we think you will like; To respond to you, such as when you: place an order; call us; make a request or inquiry; enter a contest or sweepstakes; complete a survey; or share a comment or concern; For personalization of your experiences with us, including to: remember your interests and preferences; customize the products and services we share with you; facilitate your interactions with our salespeople; track and categorize your activity and interests on our Site, including by identifying the different devices you use; and to enrich your experience on our Site; For marketing and advertising, such as to: send you marketing and advertising communications, and to customize the marketing and advertising that we show you (we offer choices about marketing and advertising as noted in the Your Choices section below); For analytics, such as to: understand how you use our Site and our Services; understand how you shop with us; determine the methods and devices used to access our Site; troubleshoot technical difficulties and errors; and improve Site functionality; For our business purposes, such as: to operate and improve upon our business and lawful business activities; to maintain our programs, accounts, and records; for research; to determine your satisfaction with our products and Services; to detect and prevent fraud or misuse of our Services; and for any other business purpose that is permitted by law; For legal and safety purposes, such as to: defend or protect us, our customers, you, or third parties, from harm or in legal proceedings; protect our rights; protect our security and the security of our customers, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; address legal and regulatory compliance; respond to an emergency; and notify you of product recalls or safety. By placing an order on Wolf will opt you in to email and/or phone communication unless otherwise noted in your order. 

Who We Share Information 

With Except as disclosed in this Privacy Policy, we do not share your personal information with any companies not part of Wolf 21, LLC, or its parent, subsidiaries or related entities, and in no event will we ever sell or rent your personal information. We may share personal information with third parties for other purposes. For example, we may share personal information with: 

Our family of brands and companies, owned or controlled by us, including our affiliates, parents, and subsidiaries; Third parties and service providers that provide products or services to us, that help us market or advertise to you (including co-branded marketing and advertising), or that provide services to you on our behalf. We may use third parties or service providers to help with managing our relationship with you, auditing interactions and transactions with you, processing your payments, to us or on our behalf, addressing security, fixing errors, helping us with advertising or marketing, maintaining accounts and providing customer service, helping with our internal research, verifying service quality or safety, and performing any of the other actions or activities allowed under this Privacy Policy; Social media platforms and networks such as Facebook, Twitter, Pinterest, and Instagram that offer functionalities, plugins, widgets, or tools in connection with our Site (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media). If you choose to use these functionalities, plugins, widgets, or tools, certain information may be shared with or collected by those social media companies—for more information about what information is shared or collected, and how it is used, see the applicable social media company’s privacy policy; 

Parties to business transactions such as those we deal with in mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party; and Additional third parties such as law enforcement, government entities, courts, or other third parties as required or allowed by applicable law, such as for the legal, protection, and safety purposes described under the “How We Use Information” section above, or otherwise to help prevent harm or fraud to us, you, our customers, or other third parties. We also may share personal information with third parties upon your request or with your approval, though we may not be able to accommodate all requests. Finally, we may also share aggregated and/or anonymized data with others for their own uses. We do not sell, trade, or otherwise transfer to outside parties your personal information outside of the situations detailed above, unless you consent otherwise. 

Security and Protection of Your Personal Data 

We take the security of your personal information seriously and use reasonable electronic, personnel and physical measures to protect information from loss, theft, alteration or misuse. However, in general, information transmitted through the Internet may not be perfectly secure, and we are unable to guarantee the security of your personal information. Please be advised that even the best security measures cannot fully eliminate all risks. We cannot guarantee that only authorized persons will access your information. We are not responsible for third-party circumvention of any privacy settings or security measures. 

Wherever we or a trusted third-party service collects sensitive information (such as credit card data), that information is encrypted and transmitted in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser or looking for “https” at the beginning of the address of the web page. When you make a purchase at our store with a credit card, our payment processor stores your credit card data, ensures that it is encrypted through PCI-DSS, then deletes the transaction information as soon as it is no longer necessary. We will not transmit sensitive financial information by email. 

We encourage you to take steps to help protect the confidentiality and security of your account and personal information, including by doing the following: 

Reviewing your account periodically and immediately reporting any unexpected activity or unrecognized information; 

Installing the latest security updates and anti-virus software on your computer to help prevent malware and viruses; 

Using complex passwords (a minimum of 7 alpha/numeric cAsE sEnsitive characters); 

Not using the same password on more than one website; Not sharing your password with others; 

Password protecting your computer and mobile device; 

and Signing out/logging off of website sessions so that your session is closed, especially when using a public computer. 

We are dedicated to protecting all personal information as is necessary. However, you are responsible for maintaining the confidentiality of your personal information by keeping your password confidential. You should change your password immediately if you believe someone has gained unauthorized access to it or your account. If you learn of any incident involving the loss of or unauthorized access to or disclosure of personal information that is in our custody, you should notify us immediately. 

Your Choices and Access Requests 

We strive to offer you choices about how personal information is used and shared. Your choices include: 

Social Media Platforms and Networks. We encourage you to review your privacy options and settings with the social media platforms and networks you use to understand what choices you have about sharing information from those platforms and networks with us. Email Choices. You can opt out of marketing or advertising emails by using the “unsubscribe” link or mechanism noted in marketing or advertising emails you receive from us or by emailing “STOP” to info@Wolf You may also request to opt out of marketing or advertising emails by contacting us through one of the methods specified in the “Contact Us” section below and sharing the email address at which you are receiving marketing or advertising emails. Direct Mail Choices. You may opt out of receiving marketing or advertising by direct mail by contacting us through one of the methods specified in the “Contact Us” section below and sharing the name and mailing address that you would like to opt out. Please note that these requests may take up to 8–10 weeks to become effective. Telephone Choices (calls and texts). You may opt out of receiving marketing or advertising calls or text messages by contacting us through one of the methods specified in the “Contact Us” section below and sharing the phone number that you would like to opt out. For text messages, you also may be able to text “STOP” in response to a text message that you receive. Access Requests. If you have registered for an online account, we allow you to access and update certain personal information that you have provided to us by logging into your online account and using the features and functionalities available there. Unless alternate procedures are noted for your state in the “Notices, Disclosures, and Jurisdiction-Specific Rights” section below, you may also make a request for access to personal information by sending an email or writing to us at the address specified in the “Contact Us” section below. Only you, or a person legally authorized to act on your behalf (an “Authorized Agent”), may make a verifiable consumer request related to your personal information. We are not able to grant all access requests, and we may request additional information from you in order to verify your identity before accommodating an access request. Right to Request Deletion of Personal Information. You have the right to request deletion of your personal information. You can request the deletion of your personal information by emailing “STOP” to info@Wolf or calling 303.963.9404 to talk to a Wolf 21 representative. Only you, or an Authorized Agent may make a verifiable consumer request related to your personal information. You may have additional rights in the state in which you reside. Please see the “Notices, Disclosures, and Jurisdiction-Specific Rights” section below for additional information. 

Updating your Personal Information 

It is important that the information contained in our records is both accurate and current. If your personal information happens to change during the course of our relationship, please keep us informed of such changes. 

Notices, Disclosures, and Jurisdiction-Specific Rights 

Links to Other Websites and Services. Our Site may provide links to other Internet sites, content or videos (embedded or direct links) maintained by third parties. We are not responsible for the sites, content, or videos accessed via the links, and we have not reviewed the privacy practices of those third parties. We encourage you to review the privacy practices of those third parties. 

Browsers Do Not Track Signals. While we strive to offer you choices when you use our Site and Services, we do not promise that we will be able to receive or honor web browser Do Not Track signals. 

California Privacy Rights. Please see the “Your California Privacy Rights” section, below. 

International Customers. If you provide personal information through our Site separate from a purchase, you agree that the personal information will be transferred to and processed in the United States of America and any other country or jurisdiction at our sole discretion. The laws that apply to the use and protection of personal information in the United States or other countries or jurisdictions in which we transfer or process personal information may be different than the laws and protections in your country. 

European Privacy Rights. If you are a data subject in Europe, you have the right to access, rectify, or erase any personal data we have collected about you through the Site or Services. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you through the Site or Services. In addition, you have the right to ask us not to process your personal data (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us. If you have any issues with our compliance, you have the right to lodge a complaint with a European supervisory authority. 

To exercise any of these rights, contact us at the address set forth in the section entitled “Contact Us” below and specify which right you intend to exercise. We will respond to your request within thirty (30) days. We may require additional information from you to allow us to confirm your identity. Please note that we store information as necessary to fulfill the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including, as necessary, to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements. 

Your California Privacy Rights 

If you are a California resident, the California Consumer Privacy Act grants you the following rights with respect to your personal information. The right to: (1) to update or amend personal information that we have collected about you if it is inaccurate or incomplete; (2) to request a copy of the personal information that we hold about you; (3) to request the categories of sources from which your personal information is collected; (4) to request the categories of third parties with whom we share personal information; (5) to request the commercial purpose for collecting your personal information; (6) to request the categories of personal information sold and the categories of third parties to whom the personal information was sold; (7) to request that we erase or restrict personal information; (8) to object to the processing of your personal information with respect to direct marketing purposes; and (9) the right not to receive discriminatory treatment for the exercise of your privacy rights. You have the right to request this information up to two (2) times in a 12-month period. You also have the right to designate an Authorized Agent to make a request on your behalf. 

To exercise your California privacy rights, submit a request by emailing “STOP” to or calling 303.963.9404 to talk to a Wolf 21 representative, and provide the information required. Once we receive your request, we will validate the information that you provide and send a message to the email address you provide in the request, asking you to verify that it is your email address. Please follow the instructions in that email to verify your email address. We will begin processing your request once you verify your email address. 

We do not sell, trade, otherwise transfer your personal information outside of the situations detailed above, so we do not have an opt-out. If you have questions about these practices, please contact us at 

Authorized Agents 

If you would like an Authorized Agent to submit a request on your behalf, please send us an email at for instructions and details on proof required for use of an Authorized Agent. 

Right Non-Discrimination 

We will not discriminate against you for exercising any of your rights under the California Consumer Privacy Act. Unless permitted by the Act, we will not: Deny you products or Services. Charge you different prices or rates for products or Services, including through the use of discounts or other benefits or imposing penalties. Provide you with a different level or quality of products or Services. Suggest that you will receive a different price or rate for products or Services or a different level or quality of products or Services. 

Updates to this Privacy Policy 

We may make changes to this Privacy Policy, and may apply any changes to information previously collected, as permitted by law. When we make changes to this Privacy Policy, we will notify you by posting the updated Privacy Policy on our Site, and we will update the effective date at the top of this Privacy Policy. We may also send emails to our users who have created an account containing a link to the revised Privacy Policy. 

Terms of Service 

This Privacy Policy is subject to the Terms of Service, a copy of which is available here. It is important that you read the Terms of Service, as where there is a conflict between this Privacy Policy and the Terms of Service, the Terms of Service shall prevail. 


Access our full Accessibility statement here. 


Wolf 21 strives to ensure that its services are accessible to people with disabilities. Wolf 2 has invested a significant amount of resources to help ensure that its website is made easier to use and more accessible for people with disabilities, with the strong belief that every person has the right to live with dignity, equality, comfort and independence. 


Wolf 21 makes available the UserWay Website Accessibility Widget that is powered by a dedicated accessibility server. The software allows to improve its compliance with the Web Content Accessibility Guidelines (WCAG 2.1). 

Enabling the Accessibility Menu 

The accessibility menu can be enabled by clicking the accessibility menu icon that appears on the bottom left corner of the page. After triggering the accessibility menu, please wait a moment for the accessibility menu to load in its entirety. 


Wolf 21 continues its efforts to constantly improve the accessibility of its site and services in the belief that it is our collective moral obligation to allow seamless, accessible and unhindered use also for those of us with disabilities. Despite our efforts to make all pages and content on fully accessible, some content may not have yet been fully adapted to the strictest accessibility standards. This may be a result of not having found or identified the most appropriate technological solution. 

We are Here For You 

If you are experiencing difficulty with any content on or require assistance with any part of our site, please contact us and we will be happy to assist. Users may request free documentation, reference materials, and user guides. In addition, users may request product documentation and reference materials in alternate formats. 

Contact Us 

If you wish to report an accessibility issue, have any questions or need assistance, please contact Wolf 21’s Customer Support as follows: 


Available Monday-Friday from 9:00 a.m. to 5:00 p.m. CST, excluding holidays 

Contact Us 

If you have any questions regarding this Privacy Policy or our practices, please contact us at: 

Wolf 21, LLC 


1500 W. Hampden Ave, Suite 1B

Englewood, CO 80110